MySpace.com is a free social networking website that uses the Internet for online communication through an interactive network of photos, blogs, user profiles, groups, and an internal email system. Due to the popularity of the website (over 45 million users), it has been suggested that a unique culture is developing within the MySpace network. It appeals to young adults, and because of the interactivity between users, many people also discover new groups of people or bands by looking through other people's profiles and their lists of friends and contacts. Additionally, the easy communication and built-in focus on pictures has helped MySpace become a haven for the creation of new trends and the dissemination of current ones.
The popularity and ease of the site has also led to many major artists, such as Madonna and Green Day, getting a MySpace profile. Though often appearing personal, many of these artist profiles are not maintained by the artist directly but are instead run by someone from the record label or a fan. Many such fan-run profiles are also often falsely seen as being directly linked to the artist, leading to rumours and fan speculations sometimes being mistakenly reported as truth in the press. Fake profiles set up with the intent to criticise or mock a notable individual are also frequent, but due to their usually tongue in cheek nature are easier to spot. MySpace does offer "official" profiles made by the site's staff for celebrity and corporate promotional purposes. Often a favored musician or an upcoming movie will be given a profile and featured on the sign-in page.
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