American Eagle Outfitters is a clothing retailer founded in 1977 which specifically targets the 20-something college student demographic. It is now commonly referred to by the abbreviation "American Eagle" or simply "AE" rather than its full title. Widely popular on American college campuses, American Eagle's clothing is most often designed with the style of college students in mind. The trend has also caught on with middle and high school students, although they are not the company's intended wearers.
American Eagle Outfitters is often compared to the clothing companies Abercrombie and Fitch and Aeropostale due to their very similar styles, marketing techniques, and targeted consumer demographic. However, American Eagle's product line is generally in the middle of the other two companies when it comes to price (Abercrombie and Fitch often being more expensive and Aeropostale being less expensive). The two companies have both created easily recognizable picture logos to brand several of their products; American Eagle Outfitter's being a landing eagle, Aeropostale's a standing bulldog for guys and butterfly for girls, and Abercrombie and Fitch's a standing moose. The usage of animals for logos imitates previously established companies such as Polo Ralph Lauren (using a Polo horse) and Lacoste (using a snapping crocodile). American Eagle capitalizes on their date of establishment, 1977, in their marketing and design, branding the majority of their products with the date, as does Abercrombie & Fitch with their date of establishment, 1892. Among celebrities, Justin Timberlake, Eric West and Ashton Kutcher are all known to wear American Eagle Outfitters
American Eagle Outfitters Reports February Sales of $175.1 Million (Centre Daily Times) - American Eagle Outfitters, Inc. (NYSE: AEO) today announced that total sales for the four weeks ended March 1, 2008 increased 5% to $175.1 million, compared to $166.3 million for the four weeks ended March 3, 2007. Comparable store sales were down 4% for the month, compared to a 6% increase for the same period last year.
American Eagle sees sales slowdown (Pittsburgh Post-Gazette) - American Eagle Outfitters Inc. had a difficult February, with sales in stores that have been open at least a year down 4 percent for the month. The company said continued weakness is likely to mean next quarter's results will miss analysts' expectations
American Eagle | Accessories Group - American Eagle Accessories Group, a division of Stellar Industries, Inc. American Eagle has since developed into a leading manufacturer of truck-mounted
American Eagle Outfitters - Jeans, Shirts and Swimwear - American Eagle Outfitters offers a stylish selection of men's and women's jeans, shorts, graphic shirts, flip-flops, swimsuits, skirts, polos, and aerie underwear.
